Content Marketing
The most effective Content Marketing strategies are those firmly grounded in the long-term vision of the business. When executed thoughtfully, Content Marketing can yield remarkable results. It hinges on robust SEO and keyword strategies, complemented by a cohesive overarching plan that ensures adaptability across various online platforms. Understanding the dynamic nature of your audience is crucial, which underscores the importance of crafting content that is equally dynamic. From a single blog post, the possibilities are endless – transforming it into a newsletter, video story, GIF, carousel post, or even an infographic can greatly enhance engagement. By delivering content that remains relevant and highly adaptable to meet audience preferences, you position yourself to excel in content marketing.
Platforms: Blog Post, Newsletters, Social Media, Google Keyword Planner
Skills: SEO, content writing, keyword research, videos, graphics, infographics
Website Re-design and Content Revamp using SEO
Objective: Improve SEO ranking and drive organic traffic to the website.
​
Outcome: Achieved a 52% increase in website traffic and a significant 20% boost in business revenue.
​
Additionally, even after a year, Career Fair Canada continues to maintain top 5 rankings for key search terms such as "Toronto Job Fair," "Job Fair Calgary," and "Hiring Event in Edmonton."
01
Situataion
The Career Fair Canada (CFC) website faced challenges with a high bounce rate due to poor user interface (UI) and user experience (UX), along with subpar SEO performance.
03
Action
Through meticulous keyword research, I identified high-search and high-intent keywords, strategically incorporating them into the website content, spanning from title tags to meta descriptions and across the website pages.
02
Task
Collaborating closely with the development team, I spearheaded the redesign of the website's information architecture and took charge of content rewriting.
04
Result
This strategic overhaul yielded impressive results, including a remarkable 52% surge in website traffic and a notable 20% increase in business revenue. Even a year later, Career Fair Canada continues to maintain top 5 rankings for key search terms such as "Toronto Job Fair," "Job Fair Calgary," and "Hiring Event in Edmonton."